Our Brand Story

Redefining Affordable Luxury Jewellery for the Modern Woman

Inspired by Korean minimalism. Curated for everyday elegance. Designed to be worn, loved and remembered.

About Yasaarie

Yasaarie is an Indian online jewellery and fashion accessories brand created for women who appreciate modern elegance, contemporary trends and affordable luxury.

Our collections feature thoughtfully selected jewellery, watches and accessories inspired by Korean minimalism and global fashion trends.

We believe beautiful jewellery should be accessible, versatile and suitable for both everyday wear and special occasions.

The Story Behind Yasaarie

Founded by Jasmeen Chawla, Yasaarie began with a simple vision — to make stylish, contemporary jewellery accessible without the high prices traditionally associated with luxury accessories.

Inspired by the simplicity of Korean fashion and the elegance of minimalist designs, Yasaarie brings together delicate details, modern silhouettes and timeless styles.

From everyday accessories to statement pieces for special occasions, our goal is to offer collections that complement different personalities and lifestyles.

What Makes Yasaarie Different

Affordable Elegance

We offer stylish jewellery and accessories at accessible prices, making it easier to enjoy contemporary fashion.

Modern & Minimalist Designs

Our collections are inspired by Korean minimalism, modern fashion trends and timeless styling.

Versatile Collections

Whether you're dressing for work, casual outings, celebrations or gifting, our collections offer options for different occasions.

Thoughtfully Curated

We focus on selecting designs that balance appearance, style and everyday versatility.

A Note from the Founder

"When I created Yasaarie, I wanted women to experience the confidence that comes from wearing something beautifully designed — without feeling like luxury was out of reach.

Yasaarie represents modern elegance that is accessible, wearable and timeless."

— Jasmeen Chawla
Founder, Yasaarie

Our Philosophy

At Yasaarie, we believe elegance is personal.

Jewellery is more than an accessory. It is a way to express individuality, confidence and personal style.

Our philosophy is simple: beautiful designs, contemporary elegance and accessible fashion.

Yasaarie — Where Modern Trends Meet Timeless Elegance.

Our Business

Yasaarie is an online jewellery, watches and fashion accessories brand operated by AJ Enterprises, a registered partnership firm based in Navi Mumbai, Maharashtra, India.

We serve customers across India through our official online store.

Legal Business Name: AJ Enterprises

GSTIN: 27ACLFA7177M1ZO

Registered Business Address:

AJ Enterprises
11/403, Plot No. 19, Fam Society
Sector 11, Koparkhairane
Navi Mumbai, Thane
Maharashtra – 400709
India

For customer assistance, order enquiries or additional business information, please visit our Contact Us page.